Youngblood Jewelry is an Amsterdam based jewelry brand. Starting as a high-quality, but accessible brand for signet rings for both women and men, they now produce a wide range of jewelry. The typography for the Youngblood logo is modern and functional, while it also subtly refers to the name and essence of the brand. In the letters Y and B the inner corners are rounded as if the letters become liquid, representing the idea of flow and youth that the brand stands for.