Gardening Amelisweerd

Visual Identity, Catalogue

Project information

Year: 2022
Medium: Visual Identity, Catalogue
Commissioned by:: Creative Coding Utrecht

Gardening Amelisweerd in a cultural program and exhibition initiated and organised by Creative Coding Utrecht. The program focuses on the renewed relationship between human beings and nature, mediated by technology. Besides an exhibition on the estate of Amelisweerd near Utrecht, Gardenign also offers an online lecture series, several physical events and a catalogue.

The identity of Gardening Amelisweerd revolves around the theme of ‘growth’ and borrows visual elements from both technology and nature. A custom designed typeface ‘Garden Display’ forms and deforms as small bits and pieces grow together and form letters — visually referencing both organic growth as well as digital generative processes. The identity was implemented in printed materials, way finding in- and around the exhibition, and in online content.