Filmcafé Utrecht

Visual Identity, Poster

Project information

Year: 2019
Medium: Visual Identity, Poster
Commissioned by: Filmcafé Utrecht

The Filmcafé is a cultural hotspot based just outside of the centre of Utrecht. Housed in an old industrial warehouse it functions as a cinema, bar, club, beer garden and event venue. Besides the many free movie screenings at the venue, the Filmcafé organises many events and activities.

The visual identity for the Filmcafé vaguely refers to film rolls that are rolled out and used as banners. It is an extensive, but simple system of visual elements and colours that can be combined in many different ways. It results in a set of dynamic and outspoken communication templates that the Filmcafé itself implements on a weekly basis.