École Internationale de Mode & Luxe

Brand Identity

Project information

Brand Identity
Commissioned by
ACE Education

École Internationale de Mode et Luxe is an International businessschool that prepares students for carriers in the fashion and luxury industry. The visual identity is a redesign of the logo and colour system that was previously in place — taking the original circular crest of the school and its mail colour purple as a point of departure. A flexible logo system revolves around a simple and accessible lowercase logotype, that is given a twist by the diamond that replaces the dot on the ‘i’, symbolizing excellence and grace.

The identity built around this flexible logo system is simple and straightforward. While depending on a versatile colour palette, dynamic graphic elements and strong imagery, it nods to the aesthetics of both the international fashion industry and the young and vibrant surroundings of the university.