École Internationale de Mode et Luxe is an International businessschool that prepares students for carriers in the fashion and luxury industry. The visual identity is a redesign of the logo and colour system that was previously in place — taking the original circular crest of the school and its mail colour purple as a point of departure. A flexible logo system revolves around a simple and accessible lowercase logotype, that is given a twist by the diamond that replaces the dot on the ‘i’, symbolizing excellence and grace.
The identity built around this flexible logo system is simple and straightforward. While depending on a versatile colour palette, dynamic graphic elements and strong imagery, it nods to the aesthetics of both the international fashion industry and the young and vibrant surroundings of the university.