Design Academy Graduation Catalogue 2020

Book, Art Direction

Project information

Year: 2020
Medium: Book, Art Direction
Commissioned by: Design Academy Eindhoven
Format: 240mm x 170mm
Pages: 504
Produced by: Artlibro | Cassochrome
Published by: Design Academy Eindhoven
Exhibited at: Books in Quarantine, at Stedelijk Museum Amsterdam

Every year the Design Academy Eindhoven Graduation Show is held during the Dutch Design Week in Eindhoven. It is a showcase of all the thesis projects of the past years’ graduates. At the same time the art school publishes a catalogue with all the graduation projects. The 2020 catalogue features all the 184 graduation projects of the 2019/2020 academic year.

The catalogue is structured by an algorithm that generates an infinite amount of hypothetical news headlines based on a dataset consisting of all the project texts. These generated headlines such as ‘2020 Dictator Fights Exclusion’ and ‘Drone Signals Disrupt the Self’ serve as a structure for the book, while they also reveal the overarching themes and interests of the graduates’ work. They describe a future world according to the next generation of designers.

To emphasise the speculative character of the headlines the handwritten typography is filled with more alternative headlines produced by the algorithm. The catalogue comes in three different colours schemes, that each feature a different headline.