Arno Hoogland is an Amsterdam based product designer and interior architect who works independently since 2014. He has a background in carpentry, but works with many different techniques and materials, through which he produces dynamic objects, wall panels and furniture.

The visual identity for his independent design studio, is based on the visual quality and motion that Arno incorporates in almost all of his work. As a starting point it takes a few shapes and compositions from his form-language and turns them it into a graphical system that works statically on print, as well as dynamically on screen.